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The Key to the Inbox is Subscriber Love
Earlier this year I was fortunate enough to sit on a panel with a few large ISPs. One of them was asked the very popular question, “What do marketers need to do in order to get their email campaigns...
View ArticleSending Smarter for the Holidays: 5 Tips to Stay in the Inbox
This holiday season…let’s send smarter. Sending smarter during the busy holiday season can help improve your deliverability and help you rise above the onslaught of campaigns to consumers. Just like...
View ArticleSending Smarter for the Holidays: 5 Tips to Stay in the Inbox
This holiday season…let’s send smarter. Sending smarter during the busy holiday season can help improve your deliverability and help you rise above the onslaught of campaigns to consumers. Just like...
View ArticleDeliverability Update: What Marketers Need to Know about the Now Final CASL...
The long anticipated Canadian Anti-Spam Law will be enforced starting July 1, 2014. It’s now time for implied consent to make way for express content. Let’s take a look at the major CASL highlights...
View ArticleGmail’s New Move to Help Marketers
Gmail’s recent announcement to move its unsubscribe link from the depths of an email message to front and center is a positive development for marketers. Unsubscribe links are typically buried at the...
View ArticleDeliverability Update: CASL Law Effective July 1, 2014
Starting July 1, 2014, Canada’s Anti Spam Law (CASL) will come into full effect. With this new law comes some tough challenges to comply with. Although the law takes effect on this date, it does not...
View ArticleCanadian Anti-Spam Law (CASL) FAQ
The new Canadian Anti-Spam Law (CASL) has been in effect for over a month and we’ve had marketers asking us about the law every day. To provide some clarity and guidance, we’ve posted answers to some...
View ArticleDon’t Let Your Sweepstakes Sabotage Your Brand
While contests and sweepstakes can be very effective methods for collecting email addresses and growing your list, they can also damage your brand and your reputation if not done correctly....
View ArticleHow That Win-Win Email Promotion Turned Into a Huge Loss
It seemed like a slam dunk. The new deal of the day site had carefully and correctly gathered thousands of email addresses and used the list to solicit businesses for deals to post. As the marketing...
View ArticleHow to Craft a Very Merry Sending Strategy
The pressure to create effective, profit-boosting email campaigns for the holiday season is starting to build. But don’t let that pressure lead you to blow it with your loyal customers or become a...
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